Does Internet Marketing Help Asos achieve there objectives ?

These are the three aims of Asos:

Uncompromising Presentation
The ASOS website is our shop window and we will continue to
develop it to ensure that our customers enjoy their time on the site
and find it easy to find their way around it.

Incredible Choice
We will offer our customers the latest fashion with a target of over
30,000 options for the Autumn / Winter season. This will be driven
through both own label and branded products.

Delivering Impeccable Service
We will increase the number of delivery options available to
our customers.
(REF:http://www.asosplc.com/Doc/pdf/AnnualInterimReports/AnnualReport2009.pdf)

The fist aim is basically to maintain there web site because basically there site is like a normal shop window and what people see when they enter the web site they will judge, if it doesn't look very good then they might lose customers, and also Internet marketing helps them achieve this aim by easily modifying and changing pictures or adding something new.
There next aim is to offer a variety of choices that the customer can choice from and asos do this as they have over 30,000 options just for one of the seasons, and Internet marketing helps them to achieve there aim as it is quick and easy to add a new product and also the customer can view the specific product through the different types of categories.
Finally the third aim is to delivery a good service and what this means is that when the product is being deliver it should be on time and also offer the customer a choice for example they can track there order and see if it is going to be delivered on time or not and also they can offer a customer service help line so if a customer whats to know where the product is and also if they can return it and how.

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