How does Asos use internet marketing?

Asos do a number of things to advertise them self's on the Internet, for example they advertise on a number of other web pages like Facebook and twitter, and what they have done on these sites is they have created an account and people could add them, and also it gets regularly updated so people could keep up with new products and fashion. Also they have a number of thing on there web page that advertises there products for example video, there's also the images and banners are a main point on there site for there advertising because people know and see what they are buying, and with a image you can rotate on each product you can see it at all different angles, they have a number of things on each image so you can see the right size for you for example they have a number of images so you can see it close up and also you can see your product on someone else and see how it look. They also have a PDF magazine on there website so you can just go through that and see some of there products but you can also e-mail this to a friend so they can see or even order it so you can have a copy sent to you at home. Most of these things that they do i think works very well like advertising on chat websites and also doing other other things but one thing i can say might not work so well is all internet based business is not to actually see or touch the product.

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What do you think of these? Give me some of your views on why you think these methods will / will not work.